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The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the perfect industry in which digital marketing (done right) can grow your business, for 2 reasons:
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  It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability, and low sales conversion rates—converting leads into customers. In our previous article, we...
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Building a unique logistics customer service experience takes more than lower costs and a great customer service team. You need to be unique. It’s no secret that customers of logistics companies want their providers to eliminate inefficiencies, reduce costs, and implement more technology to gain...
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  Sales operations and marketing represents a true challenge for many small and mid-size logistics companies, but also a huge opportunity. Not many businesses are dedicating the necessary time and resources to it. For many years, logistics companies have relied on personal relationships to connect...
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  Small and mid-size logistics organizations have built much of their customers based on relationships, networks, and word-of-mouth. Although this strategy has proven effective for building lasting relationships, at some point, using this approach alone will end up stalling the company’s growth.
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Logistics recruitment is not an easy task. The logistics and supply chain management industry has a very small pool of quality candidates, so it’s important to weed out the undesirables before they affect your business. One of the most effective strategies for recruiting top talent is to create an...
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