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CATEGORY:

Business & Sales

The articles in this category will help you establish important pillars in your business: Sales, Marketing, and Human Resources. Reading these articles will let you attract the right market, convert them into customers, and have the right people running your business.

Latest Posts

4 Strategies to Attract and Retain Warehouse Workers 10 MIN READ

Business & Sales

4 Strategies to Attract and Retain Warehouse Workers

In warehousing, as in every other organization, it’s the people who make or break the business. At a time when warehouse workers are swift to move from one warehouse to another, retaining them may...
Are You Neglecting Warehouse Safety and Health of Workers? 12 MIN READ

Business & Sales

Are You Neglecting Warehouse Safety and Health of Workers?

Warehouse safety and health management is an aspect that can never be overemphasized. But, the truth is that warehouse managers often struggle with it. In fact,OSHA statisticsreveal that as many as...
How To Use Digital Marketing in Logistics 7 MIN READ

Business & Sales

How To Use Digital Marketing in Logistics

The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the...
Logistics Sales: Strategies to Boost Revenue Growth 8 MIN READ

Business & Sales

Logistics Sales: Strategies to Boost Revenue Growth

It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability,...
A Logistics Marketing Plan: 5 Steps You Should Follow 8 MIN READ

Business & Sales

A Logistics Marketing Plan: 5 Steps You Should Follow

Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help! To create an effective and relevant logistics marketing plan, follow these essential steps: 1. Research Before creating any marketing materials or strategies, it is important to understand your business and...
Building a unique logistics customer service experience takes more than lower costs and a great customer service team. You need to be unique. It’s no secret that customers of logistics companies want their providers to eliminate inefficiencies, reduce costs, and implement more technology to gain visibility. But all this can only go so far. Then it becomes the norm, the expected. So how can logistics companies keep their customers delighted once all expectations have been met? The answer is...
Sales operations and marketing represents a true challenge for many small and mid-size logistics companies, but also a huge opportunity. Not many businesses are dedicating the necessary time and...
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