Business & Sales
Sales, operations, and marketing represent a true challenge for many small- and mid-size logistics...
Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in...
How To Use Digital Marketing in Logistics
8 MIN READ
8 MIN READ
The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the perfect industry in which digital marketing (done right) can grow your business, for 2 reasons: 1. Customer relationships rely heavily on trust. Digital marketing helps build trust! 2. Digital marketing gives you an opportunity to set...
It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability, and low sales conversion rates—converting leads into customers. Inour previous article, we discussed some of the common sales problems these logistics companies face. In this article, we share marketing and sales strategies they can...
