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Sales, operations, and marketing represent a true challenge for many small- and mid-size logistics companies, but also a huge opportunity. Not many businesses are dedicating the necessary time and...
In warehousing, as in every other organization, it’s the people who make or break the business. At a time when warehouse workers are swift to move from one warehouse to another, retaining them may...
Warehouse safety and health management is an aspect that can never be overemphasized. But, the truth is that warehouse managers often struggle with it. In fact,OSHA statisticsreveal that as many as...
The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the...
It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability, and low sales conversion rates—converting leads into customers. Inour previous article, we discussed some of the common sales problems these logistics companies face. In this article, we share marketing and sales strategies they can use to increase sales predictability, consistently produce leads,...
Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help! To create an effective and relevant logistics marketing plan, follow these essential steps: 1. Research Before creating any marketing materials or strategies, it is important to understand your business and...
Building a unique logistics customer service experience takes more than lower costs and a great customer service team. You need to be unique. It’s no secret that customers of logistics companies want...
