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Sales, operations, and marketing represent a true challenge for many small- and mid-size logistics companies, but also a huge opportunity. Not many businesses are dedicating the necessary time and...
Logistics recruitmentis becoming increasingly difficult. You probably don’t know it yet, but you are in the middle of a talent war in logistics and supply chain management. The transportation...
In warehousing, as in every other organization, it’s the people who make or break the business. At a time when warehouse workers are swift to move from one warehouse to another, retaining them may...
Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what...
How To Use Digital Marketing in Logistics
8 MIN READ
8 MIN READ
The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the perfect industry in which digital marketing (done right) can grow your business, for 2 reasons: 1. Customer relationships rely heavily on trust. Digital marketing helps build trust! 2. Digital marketing gives you an opportunity to set yourself above the competition by establishing your expertise. ...
It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability, and low sales conversion rates—converting leads into customers. Inour previous article, we discussed some of the common sales problems these logistics companies face. In this article, we share marketing and sales strategies they can use to increase sales predictability, consistently produce leads,...
Warehouse safety and health management is an aspect that can never be overemphasized. But, the truth is that warehouse managers often struggle with it. In fact,OSHA statisticsreveal that as many as...
