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How To Use Digital Marketing in Logistics
8 MIN READ
8 MIN READ
The internet is burgeoning with information on the power of B2B digital marketing, but most logistics companies are neglecting to invest in their digital presence. The irony is that logistics is the...
It is not uncommon to see small and mid-size logistics companies struggle with business growth. In many cases, these problems are associated with poor lead generation, lack of sales predictability,...
Warehouse safety and health management is an aspect that can never be overemphasized. But, the truth is that warehouse managers often struggle with it. In fact,OSHA statisticsreveal that as many as...
Logistics recruitmentis becoming increasingly difficult. You probably don’t know it yet, but you are in the middle of a talent war in logistics and supply chain management. The transportation...
Logistics & warehousing are the lifeline of the supply chain. But just like any other business, logistics companies face tough rivalry in the face of looming competition and globalization. So, what can help your business survive and thrive? A sound logistics marketing plan can help! To create an effective and relevant logistics marketing plan, follow these essential steps: 1. Research Before creating any marketing materials or strategies, it is important to understand your business and...
In warehousing, as in every other organization, it’s the people who make or break the business. At a time when warehouse workers are swift to move from one warehouse to another, retaining them may seem to be a daunting task. There are a lot of challenges that managers face when it comes to attracting, recruiting, and retaining workforce for warehouses. This holds true for lower as well as middle levels of warehouse employees. Warehouse managers need to be smart in their approach to overcoming...
Sales, operations, and marketing represent a true challenge for many small- and mid-size logistics companies, but also a huge opportunity. Not many businesses are dedicating the necessary time and...
